What is happening with Jennifer Lopez? Without a doubt, the singer and actress from the Bronx is going through a bad streak, because at this moment, she accumulates more criticism than successes.
After 10 years of musical absence, JLo returned in February 2024 with the album 'This is Me…Now' , which was accompanied by a short film of the same name and a film 'The Greatest Love Story Told', which They can be seen worldwide on Amazon Prime Video, and what would be a world tour.
However, the album has gone unnoticed. The short was destroyed by thousands of people on social networks, where they have described it as “absurd” and “ridiculous”, as well as the film whose central theme is her relationship with her now husband Ben Affleck and the dynamic they have as a couple. . As icing on the cake, due to low sales of what would be her tour, JLo has had to cancel dates on her tour.
Despite having invested approximately $20 million in his new album and using his extensive platform to constantly promote his films and album, the return on investment has not been satisfactory. In fact, the 54-year-old singer already announced it in her documentary. "I didn't even have to make the record. Nobody was asking for new Jennifer Lopez album material, you know?"
Rob Shuter, JLo's former publicist, believes that part of the failure of the new album would be due to the little interest that exists around her romance with Affleck.
"Jennifer has always been a genius at marketing and public relations, but she miscalculated and believed that the world is still interested in her love with Ben Affleck. But no one cares about Bennifer. The world has moved on," Shuter said.
Although the diva from the Bronx has not said anything about the criticism of her films, the low sales of her album and even the cancellation of some of her shows, it has emerged in the US entertainment press that she would be sad. "She left her heart and soul in this project. It was a big disappointment," commented a source close to the singer, adding that she would not perform in stadiums with empty seats.
As we have seen in the last two years, artists have taken advantage of the end of the pandemic to go on tour around the world. JLo, with her new album, intended to do the same, but she did not have the success of colleagues like Taylor Swift who even had to create her own system to sell her tickets and avoid resellers.