What is happening with Jennifer Lopez? Without a doubt, the singer and actress from the Bronx is going through a bad streak, because at this moment, she accumulates more criticism than successes.
After 10 years of musical absence, JLo returned in February 2024 with the album 'This is Me…Now' , which was accompanied by a short film of the same name and a film 'The Greatest Love Story Told', which They can be seen worldwide on Amazon Prime Video, and what would be a world tour.
However, the album has gone unnoticed. The short was destroyed by thousands of people on social networks, where they have described it as “absurd” and “ridiculous”, as well as the film whose central theme is her relationship with her now husband Ben Affleck and the dynamic they have as a couple. . As icing on the cake, due to low sales of what would be her tour, JLo has had to cancel dates on her tour.
Despite having invested approximately $20 million in his new album and using his extensive platform to constantly promote his films and album, the return on investment has not been satisfactory. In fact, the 54-year-old singer already announced it in her documentary. "I didn't even have to make the record. Nobody was asking for new Jennifer Lopez album material, you know?"
Rob Shuter, JLo's former publicist, believes that part of the failure of the new album would be due to the little interest that exists around her romance with Affleck.
"Jennifer has always been a genius at marketing and public relations, but she miscalculated and believed that the world is still interested in her love with Ben Affleck. But no one cares about Bennifer. The world has moved on," Shuter said.
Although the diva from the Bronx has not said anything about the criticism of her films, the low sales of her album and even the cancellation of some of her shows, it has emerged in the US entertainment press that she would be sad. "She left her heart and soul in this project. It was a big disappointment," commented a source close to the singer, adding that she would not perform in stadiums with empty seats.
As we have seen in the last two years, artists have taken advantage of the end of the pandemic to go on tour around the world. JLo, with her new album, intended to do the same, but she did not have the success of colleagues like Taylor Swift who even had to create her own system to sell her tickets and avoid resellers.
The day JLo put her tickets on sale, there was not the response that was expected. In fact, claiming "problems with the organizer," the actress also canceled her shows in Cleveland, Nashville, Raleigh, Atlanta, Tampa, New Orleans and Houston, and those who bought their tickets will have their money refunded.
But is the lack of interest in Bennifer really the main culprit for the low sales of his album and tour? There is also other data.
In 2002, JLo told the world not to be blinded by the jewelry and money she has, because she was still "Jenny from the block." For many years, that image of the girl from the neighborhood who dreamed of reaching Hollywood and conquering the industry conquered millions of people, but in recent weeks, the businesswoman has also been the target of criticism on TikTok, as they believe that now She has really lost that simplicity and behaves like a diva.
Some details of the documentary, such as the representation of her "natural" hair or what she claims she ordered at the local Bodega store, have not been well received. And a video that came to light a few days ago showing her spitting a piece of gum into her assistant's hand hasn't helped her either.
Apparently the public has lost its connection with the Latin star, whose fortune is valued at 400 million dollars, and not even her ultra-glamorous image and her fairytale love are enough to catapult her back to the top places on the charts. reproductions and fill stadiums. There are even those who say that the best thing about the album is the hilarious Dunkin' Donuts commercial he did with Affleck, Matt Damon and Tom Brady, 'The DunKings', and they even suggest he go on tour with them.
But as has happened to other celebrities, moments of crisis are ideal to reinvent yourself. Or not, because JLo has suggested that this would be his and her last musical production. Right now he is working on the adaptation of a Broadway musical to the big screen, and the science fiction film 'Atlas' is about to be released. Could it be that from now on we will only see it in the cinema?
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