How far would you travel for your next hair appointment? A young influencer who loves hair extensions is apparently willing to travel up to 10,000 kilometers for the perfect look, as the latest post-inflationary wellness and beauty trend in the United States grows in popularity.
Bryn Elise Wright of Colorado says she has saved more than $40,000 on medical and cosmetic treatments by doing “beauty tourism.” In the last three years, she has flown to 14 countries to get extensions, visit the dentist, get Botox, or simply get a new tattoo.
It all started in 2021, when her regular stylist raised the prices of the extension placement service to US$4,500. “ It was astronomical, so I started thinking about other options . ” I started looking abroad,” the 29-year-old influencer told SWNS.
Wright found a stylist in Istanbul on Instagram who offered her the same service for just $500. “At first I thought there was a lack of communication, but we ended up planning the trip and it was great. I was amazed ,” she recalled.
When she was encouraged to share her experience as a “beauty tourist,” Wright began to gain greater visibility on TikTok , where she now has almost 300,000 followers and more than 5 million views. “This shouldn't surprise anyone who's seen me get my dental work done in Thailand or my tattoos in Colombia , but I'm obsessed with beauty tourism!” she said in a video with 11 million views.
Saved US$40,000 on medical and beauty treatments
Wright estimates that in the last three years he has saved $10,000 on hair extensions, $10,000 on dental treatments and another $20,000 on general hospital care. Although she considers herself a travel influencer like any other, she never chooses her next destination without first making sure that she will be able to receive cheap beauty treatments.
The young woman told SWNS that she had Botox injected in Istanbul for only US$140, instead of spending between US$700 and US$800 in the United States. She also decided to have laser hair removal in Paris for US$400 to avoid spending US$2,000, and avoided paying US$700 for a dental reconstruction, which in Bali cost only US$70. In Turkey , she paid US$240 for a crown new and a deep dental cleaning, instead of US$1,800; and when she got sick with the flu in Thailand , the hospital fee for her 24-hour stay was just $120.
“If I had been home [U.S. "I wouldn't have gone to the hospital," Wright said of the days he came down with the flu in Thailand, estimating the medical bill in Westminster, Colorado, would have been between $10,000 and $20,000.
A US$2 trillion industry
Wright plans to continue testing inexpensive beauty treatments abroad and jokes about offering herself as a guinea pig for her still-doubtful followers. “This has saved me tons of money . I have found something exciting,” she concluded.
The beauty tourism market has grown exponentially and is expected to be valued at US$2 trillion by 2030. By definition, beauty tourism includes non-invasive treatments, such as hair and nail services, but also more sophisticated procedures. serious, such as hair transplants and plastic surgeries.
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