How far would you travel for your next hair appointment? A young influencer who loves hair extensions is apparently willing to travel up to 10,000 kilometers for the perfect look, as the latest post-inflationary wellness and beauty trend in the United States grows in popularity.
Bryn Elise Wright of Colorado says she has saved more than $40,000 on medical and cosmetic treatments by doing “beauty tourism.” In the last three years, she has flown to 14 countries to get extensions, visit the dentist, get Botox, or simply get a new tattoo.
It all started in 2021, when her regular stylist raised the prices of the extension placement service to US$4,500. “ It was astronomical, so I started thinking about other options . ” I started looking abroad,” the 29-year-old influencer told SWNS.
Wright found a stylist in Istanbul on Instagram who offered her the same service for just $500. “At first I thought there was a lack of communication, but we ended up planning the trip and it was great. I was amazed ,” she recalled.
When she was encouraged to share her experience as a “beauty tourist,” Wright began to gain greater visibility on TikTok , where she now has almost 300,000 followers and more than 5 million views. “This shouldn't surprise anyone who's seen me get my dental work done in Thailand or my tattoos in Colombia , but I'm obsessed with beauty tourism!” she said in a video with 11 million views.