This is taking into account that it is one of the best ways to reach more people through omnichannel, having a presence in different sales channels (marketplace, own online store, social networks, etc.).
In this scenario, the Facebook Marketplace (online store) is a tool that brings this target audience closer.
According to the study “Social networks in Colombia” by Statista, in 2023, the number of inhabitants of Latin America who use social networks reached a new record and is expected to continue growing.
More specifically, Colombia, with more than 38 million users , is one of the greatest examples of the growth experienced in this sector. In this process, Facebook is a key piece by consolidating itself as the most used platform in the last year both in the Andean country and in many others in the region.
So, activating Facebook Marketplace is very useful, since due to the size of the platform you can reach a large number of potential customers. The marketplace has become one of the favorites over time for entrepreneurs looking to sell easily.
What is Facebook Marketplace for?
The Facebook marketplace is one of the many ways Facebook connects people, as it is relatively easy to use and anyone can use it.
An advantage is that you can find all kinds of new or used items, from electronics to clothing.
That being the case, the Facebook marketplace is a great option to complement an online store to sell your products with an online business.
How to activate the marketplace on Facebook?
To start, some of the newer accounts on Facebook won't immediately see the marketplace icon within their app or from a website.
So, from Tiendanube, the leading e-commerce platform in Latin America, they share how to activate the marketplace on Facebook in a new account.
First enter the Facebook website
In the menu on the right side you will find a section where the functionalities of the page are found such as “Find friends”, “Pages”, among others.
Click “More”
By going down a little between the different sections you can see the one that corresponds to the marketplace
Click on marketplace and that's it
With this you can start using the marketplace, the only thing left to do is create a publication with the items you want to offer.
How to publish products on Facebook marketplace?
First, go to the marketplace page
Once located there, click on the “Create publication” button.
Choose one of the four available options. In this case, choose the “Item for sale” option.
Then a window will appear in which you must fill out essential information to be able to offer the product such as photos, title, price, category, condition and product description.
Finally, add optional information and finishing touches to the post. The article preview will appear while information is being added.
Tags can be added that will make it easier for users to find the products. These tags are a complement to the main data such as title, category and description.
Finally, Facebook will give the option for the ad to appear in more places such as groups. You can choose one where it is analyzed that the article will be successful. For example, if you sell plants post in groups of plant lovers or plant collectors.
No comments:
Post a Comment