The lawsuit names 13 Old Spice products – among them, Old Spice Lionpride and Arctic Force High Endurance deodorants – that it says have affected "hundreds, if not thousands, of consumers."
According to the lawsuit, filed in U.S. District Court in Columbus, there have been hundreds of online complaints about the products.
"In addition to blog complaints, YouTube features numerous videos also documenting armpit irritation, rash(es) and burning caused by Old Spice deodorant," the lawsuit states. "Indeed, the problem is rampant, and rather than acknowledge the serious issue, Defendant is concealing it, in order to continue selling the product and reap windfall profits."
Customers have posted shocking images of their armpits on social media, bringing the issue to light just recently, but this has been affecting customers since at least 2014.
A video was posted to YouTube about a year and a half ago warning people of the burns.
“I’ve been using Old Spice for a long time, no problems with it, no burns under my arms or anything,” Michael Smith said.
“Recently I purchased Old Spice High Endurance Fresh, as you can see I’ve used it many times.
“I started developing these red marks under my arms three or four days ago.”
Another man also posted a video in 2014, complaining about the Old Spice Aqua Reef brand.
Procter & Gamble spokesman Damon Jones told USA Today the products were safe to use and said the problems customers were experiencing were not chemical burns, but skin reactions that could be caused by ingredients such as alcohol or fragrance.
“We go to great lengths to ensure our products are safe to use, and tens of millions of men use this product with confidence and without incident every year,” he said.
“A small number of men may experience irritation due to alcohol sensitivity, a common ingredient across virtually all deodorant products. For men who have experienced a reaction to a deodorant, an antiperspirant may be a better option because they have a different formulation.”
I think this is marketing bullshit! Procter & Gamble don't want to recognise they had problems with this batch production! The people suffer and P&G think on their revenue!
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