Inditex, one of the most powerful companies in Spain and international fashion sector is very consented of the current fever for sport and healthy living, which has led him to launch Zara Sport: a line of sportswear in the collection of Zara, the most representative of the company.
More and more people, especially the younger generation, known both physical and mental benefits of deoprte and usually practice exercises like jogging, yoga or go to the gym. This new type of consumer has caused sports fashion sales rise as the foam.
Now Zara, the flagship of Inditex joins fever launches fitness and sports line, Zara Sport, available from 10 March. Zara Sport products will disonibles for sale in Zara and in the online version of the store. opening own stores as with hiogar line, Zara Home is not preveé.
The gymwear collection consists of garments made with technological materials that allow better breathability and regulate body temperature. See mainly shorts, tops crop, leggings and sweatshirts. Everything in neutral colors like black but with a touch of fluorescent colors, so present on clothing.
But this new line offers not only clothing, but also includes sports shoes and other tools such as yoga mats and water bottles.
Inditex has always been very aware of this new market trend and thus, Oysho, one of its brands initially dedicated to pajamas, underwear and homewear, devotes more and more space in their stores to special clothing for sports and other accessories sporting and sneakers, sports bottles and bags. The Oysho brand is one that is registering greater increase in profits.
But it is not only the passion for sport which has lately raised the benefits of brands like Nike and Adidas, the sports apparel but are increasingly fashionable and present in the streets and in our daily lives. Pants with stripes on the sides are now the most chic and sweatshirts and especially sports shoes. If even Karl Lagerfeld has changed heels for sports in parades Chanel Couture ...
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