It is not the first time that a blogger can watch behind the scenes at McDonald's. It was previously presenter Grant Imahara known program MythBusters on the Discovery Channel, invited to discover the whole production process behind the Big Macs, fries and McNuggets. Just like in the movies, the director clearly owned by McDonald's: we see the cows peacefully grazing in the meadow, we see the workers wear hygienic packing factories and we mainly see how citizens are qualitatively made flesh.
"In Australia you could scan with your smartphone hamburger boxes from McDonald's and you got to see a movie that showed that meat burgers cows in the pasture came," said professor of marketing Malaika Brengman VUB us following the previous series movies . "Research has shown that people then had a more positive image of McDonald's, so this strategy is working.Health is very important for us now, we find it increasingly important that we know what is in our food. So it is not surprising that McDonald's the message 'we are not as unhealthy as you think "will spread."
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