When Beyoncé released her acclaimed album, Lemonade , in 2016 , she was not only responding, once again, to the prejudices that were held about her as an artist but also taking control of the narrative of the ups and downs of her marriage to Jay Z. With “If life gives you lemons, prepare lemonade” as a leitmotif , the singer moved with ease through different rhythms, but without forgetting what was the driving force behind her project: building something powerful from heartbreak.
As a consequence, Lemonade had its inevitable visual accompaniment, a film tailored to that great album in which Beyoncé went through all the stages of a relationship on the verge of breaking down. From grabbing a bat to destroy a car as a way of achieving catharsis to the reconciliation that comes at the end, with an arduous path traveled, the artist delivered a visually striking work that elevated the album and in which she spoke for herself, without intermediaries, without the need to expose oneself to press questions or resort to damage control. Thus, Lemonade recorded the rawest side of married life, a life in constant movement, a life as extraordinary as it was common. Her protagonist was planted in reality and she became closer to her audience. In the end, it is difficult not to empathize with someone who is not afraid to show her wounds, with someone who shows herself to be human in the face of attacks.
This Friday, Jennifer Lopez released her brand new album, This Is Me…Now and its visual addition, This Is Me…Now : A Love Story , a film directed by Dave Meyers that is already out available on Amazon Prime . As for its objective, it is not far from what Beyoncé did eight years ago: to enhance her recording work with a film that is the purest reflection of it, with an episodic structure in which her compositions shine, and in which can also take advantage of her magnetism as an actress. However, J.LO takes another path on a narrative level. Unlike her colleague, in her feature film - co-written by her with Matt Walton - the heartbreak in love is not approached with nuances but with an astonishing superficiality, as if it were a mere pretext so that the star can, once again, place herself in a place of superiority already seen in his Netflix documentary, Halftime .
This Is Me…Now is the way the artist found to “sell herself” as a lover of love, as a person who sacrificed other aspects of her life in pursuit of finding the purest relationship possible. Therefore, his film, which has musical scenes, sequences worthy of the popular romantic comedies that he has been starring in in recent decades, and dramatic moments that are dissonant with that visual exercise that wants to be kitsch and fails to do so, is neither neither more nor less than the portrait of an odyssey that concludes when Lopez returns to the arms of her true love: Ben Affleck . If this sounds cheesy, it's because the star is actually not afraid to embrace the saccharine, whoever likes it.