Reese Witherspoon take to film the origin of Barbie

Reese Witherspoon gets involved in a new project . 

Reese Witherspoon, the famous actress  'Legally Blonde' wants to tell  the origin of the Barbie doll , one of its greatest aesthetic references, and  how created  Ruth Handler.

The actress has acquired through the producer  Pacific Standard  the rights to adapt the book  'Barbie and Ruth' (Robin Gerber)  to carry the big screen.

Ruth Handler  was  the president of the toy company Mattel, Inc.  founded with her ​​husband,  Elliot Handler. Ruth  had noted that her daughter Barbara preferred playing with paper dolls seem more adult rather than play with dolls that look like girls.

When Handler traveled to Europe, Ruth discovered in Germany a doll named Lili  (who was not a toy for girls but it was a joke gift for men).

The creator of Barbie, knowing nothing bought her daughter's wrist and when he returned home  remade design Lili and renamed Barbie.  This toy debuted at the Toy Fair in New York in 1959 and gradually It became  the most famous doll in the world.

Full trailer for the fourth season of Luther

BBC  revealed the full trailer for the fourth season of Luther which opens on December 15.

In the video we see glimpses of what appears to be new case to investigate the character of  Idris Elba, Luther and John corresponding someone who apparently has killed again. In the trailer Luther not hesitate to use his methods to achieve his goal.

Written and created by  Neil Cross and directed by Sam Miller (No Good Deed),  the new season of Luther,  two episodes on BBC America will be a three-hour TV movie, is the anti-hero who gives life Elba  isolated a case involving that has to do with a serial murderer.

The cast includes  Rose Leslie (Game of Thrones, Downton Abbey), Laura Haddock (Guardians of the Galaxy), Darren Boyd (Fortitude, Spy), John Heffernan (Jonathan Strange & Mr Norrell) and Patrick Malahide (Game of Thrones) Michael Smiley and Dermot Crowley back as Benny Silver and Martin Schenk respectively.

Christian Meier, Gael Garcia and Barbara Mori in a fun selfie

Christian Meier was the talk on social networks after publishing a fun selfie with  Gael Garcia Bernal and Barbara Mori , who sports a radical makeover.

 

 

Peruvian heartthrob posted the image with other photographs with actors and actresses of international standing after the  2015 Phoenix Award.

 

In the picture you can see the actress remembered " Ruby "who sports short hair. 

 

Meier fans posted on  Twitter  the step by step tour of the actor on the red carpet of the popular international event.

 

Remember that Christian Meier returned to the front pages of the newspapers of the country after Stephanie Valenzuela hinted that some would 

relationship with him.

Kate del Castillo will make a new version of "Las Aparicio"

The series ' Las Aparicio " will have its English version and the story will be adapted to the context of Beverly Hills, California.

Mexican actress Kate del Castillo bought the rights to the series "Las Aparicio" with the aim of making an English version and adapt to the context of Beverly Hills, California.

Kate del Castillo said in an interview that seek to Netflix to bet on this production.

Regarding his version of the original series Epigmenio, Ibarra said: "I wish it was a fun adaptation, but with the depth they have 'Las Aparicio" which has a strong and intelligent women, that dignifies and shows how we are today day".

Another project is Kate 'Unruly' series, which will play Irene Urzua, the wife of the president of Mexico, a woman of strong character and ideas.

"The truth can not say much not only because they would not let me, but not that, but they have not let me read many chapters, want to give them to me until they all," said his way down the red carpet of the second instalment of the Phoenix Awards. This series will begin filming in February.

Kate del Castillo will end the year with the launch of its tequila 'Honor'.

William Levy star in a Dominican movie

Actor William Levy is in the country for the filming of the movie "Cinderello", whose shooting will be in Santo Domingo and Juan Dolio.

For four weeks, the film will be made in the Dominican capital before concluding in Dominican Republic Pinewood Studios.

Cinderello is directed by Beto Gomez, director of Saving Private Perez and produced by Rafael Muñoz and Alfonso Rodríguez for Lantica Pictures.

This production will also romantic comedy genre as actors Miguel Rodarte, and Dominicans Liriano Stephany, and Solly Germán José Luis Duran.

Rafael Munoz said: "Cinderello reaffirms our effort to bring the Dominican globals. We have content to large audiences expectations with this project, in which we bring together an excellent group of profesionals who are working with an inexhaustible passion. Everyone who has been integrated in love with the story and characters. We'll have so much fun with this project. "

Alfonso Rodriguez said: "Cinderello has the potential to become a huge box office hit in the United States and Mexico. The successful combination between William Levy and Miguel Rodarte is unique and talented Solly Duran, Stephany Liriano and Luis José Germán will make a super sexy film for all the Hispanic audience. "

"The challenge that attracts me as a director is to a family comedy in the best tradition of movie idols popular endearing as Tin Tan and Cantinflas, the movie through their stories and characters could catch the public and did spend magical time in the room. Cinderello is also a journey through the colourful and Latin flavour, our beauty, our music and our dreams, "said Beto Gómez.

Cinderello the third production that is performed under the agreement between Lantica Media and Pantelion Films. The first film released under this agreement, entitled Thieves, the Dominican film is more international in scope, having been screened in more than 600 theaters in the US, Mexico and Dominican Republic.

8 key digital marketing trends for 2016

A few weeks to the end of the year, begin the analysis of the initiatives that can be trend-level digital marketing, in this case the report has been made ​​by Headway Digital , company programmatic media buying, which focuses on aspects such as Native Video Mobile app or promotion.

As stated Martin said Kogan, CEO and co-founder of Digital Headway, "The 2015 was a big year for digital marketing: Advances in view ability, the boom of mobile marketing, the vast adoption of programmatic buying and digital audiences, were only some of the hot topics in the industry. "

Taking the above scenario, the following are 8 highlight trends in digital marketing for 2016:

1. Mobile app promotion . "Smartphones and tablets, will continue transforming the digital marketing ecosystem. The m-commerce will continue to develop stimulating purchases via smartphones and tablets exceed U $ S 252 billion in 2020 (Forrester Research). In turn, the time they devote to their mobile users continue to spread, largely due to mobile applications (eMarketer). It is expected that in 2016 users on average allocated 3 hours and 15 minutes using apps (exceeding 2 hours and 51 minutes in 2014). It is for this reason that brands compete heavily to position itself in the apps stores. Promotional campaigns promoting mobile apps allow downloading these applications through traffic in inventory associated app and using innovative formats such as native and video ads.

2. Native Video . Another trend that has been growing steadily since 2011 is the consumption of online video. Adults consume on average 5.5 hours per day of video and is expected that by 2017 74% of traffic comes from mobile video. What is the video format that is being consolidated by 2016? The natives videos. According to a study by ComScore, this is the format that has the highest growth in mobile advertising. Best practices include short videos that are able to capture the attention of users in the first 3 seconds. In addition, it is recommended that the strategy does not depend on the audio, since many users disable the sound while doing scroll.

3. Social Media . With a trend pointing to the real-time markedly, Periscope and snapchat applications continue bringing immediacy to the fore. Traditional Social Media Marketing strategies such as content, contests and applications no longer suffice. Social Media ceased to be "managing the free" to become "the opportunity to connect with users with advanced segmentation tools." The market then will point to the Social Ads. Advertisers, through programmatic buying, inventory will have access to 100% social media to optimize each campaign objective and comprehensive granular form.

4. Connected ID . One of the major concerns of advertisers this year was how to achieve a vision únicadel user through multiple devices. The solution will come from the Connected ID, user registration through a marketing platform that lets you know when and where the user sees an ad. It is possible for advertisers to specific campaigns for each medium, knowing what part of the funnel is the consumer, and thus create a more robust profile of each audience, customize the message and generate better results from their campaigns. 
   

5. Accurate data . Digital data audiences are still tuning. One of the main reasons is the increasingly widespread use of mobile devices. According to eMarketer, in 2016 the number of users with a smartphone will amount to 2 billion, a figure that will grow to 2.56 billion by 2018. This will involve more data of interest, shopping, navigation, and location, among others, as well more opportunities for advertisers.

6. Micro moments and customization . Now, hearing these data represent a great challenge: precisely how to use them wisely, ie, customizing messages in each of the " micro moments "in which the consumer comes into contact with them.Consumers no longer expect brands to talk to them all the time, and with the same message, but only when they want.Each device has its own ID, therefore, advertisers have the opportunity to reach their target audience with the right message at the right time and with greater accuracy than ever before. This will continue not only in 2016 but will be extended to new levels, requiring 1-1 true relationship with the consumer.    

7. Programmatic . In 2015 we see a growing adoption of programmatic buying. According to eMarketer estimates, the market purchase program will continue to evolve thanks to mobile devices and the influence they have on social media, videos and native advertising. Compared to U $ S 9.33 billion to be invested this year in mobile display is expected to reach in 2016 the investment U $ S 14, 89 billion in the US alone.

8. Latin America booming . One of the most dynamic regions for ad spending is Latin America: this year boasts a robust mobile market and growing (expected to smartphone penetration is 57% in 2019), one of the highest rates of use of social networks (95% of Internet users participate in at least one social network), and programmatic expanding market.  The purchase program accounted for 35% of all display advertising in 2014, it is expected to represent 61% in 2018. Undoubtedly, this is an excellent region for investment and innovation, as recent trends seem perfectly amalgamated with the manners and customs of its inhabitants, and this condition is extremely positive for advertisers. "

Artist hits digitally famous campaign against gender violence

Alexsandro Palombo is an artist known for transforming to different public figures and celebrities on behalf of various causes and ideas and this time it has done to mark the International Day for the Elimination of Violence against Women, held this Wednesday, through pictures of beautiful actresses, models and singers whom he has 'hit' at the point of graphic art to show that nobody is exempt from being a victim.

The collection of images, among which are counted Kim Kardashian, Madonna, Angelina Jolie, Emma Watson and Miley Cyrus, show the effects left on the face and body after a beating and are accompanied by the message: "No woman is immune to domestic abuse". While encouraging victims of domestic violence with "Life can be a fairy tale if you break the silence".

Its objective among abused women the courage to denounce their situation to change, so this collection is called Break The Silence (silence breaks).

The artist Alexsandro Palombo altered a series of photographs featuring Kim Kardashian , Miley Cyrus ,Emma Watson , Angelina Jolie and Madonna in which he believe, with the use of Photoshop, these celebrities had been severely beaten.

This initiative is part of the powerful campaign called "Break the Silence (Breaking the Silence)" celebrating the International Day for the Elimination of Violence against Women commemorated this November 25th. With this work the creator tries to raise awareness about this problem that still tops worldwide headlines.

The message of the campaign is: "No woman is immune to domestic abuse". "Life can be a fairy tale if you break the silence," the posters read: 

Dogs and cats celebrate Christmas in new trailer for 'The Secret Lives of Pets'

Universal Pictures and Illumination Entertainment shared a new trailer for The Secret Lives of Pets , an animated on the life and adventures with comedy pets while their owners are at work or at school.

The clip shows what new and not all the animals like to dress up for the holidays this year. In early 2015 a small preview showing some of the characters in this film are shared. Now this trailer for the Christmas season reveals new characters and clarifies some of these pets really hate take pictures.

The film is directed by Chris Renaud , who has worked in many other productions Illumination, study commissioned to produce this story. The cast features the voice talents of Louis CK ., Kevin Hart , Albert Brooks , Lake Bell and Eric Stonestreet , actor of Modern Family .