Apple introduced on Monday its first new product at this 2016 . And say first because, if nothing happens, in September we expect a new Keynote in which we can see a iPhone in July . It will therefore logical relay the iPhone 6S , the latest model launched by the company.
However, Tim Cook appeared this time to break the "mold". As already known, the Cupertino have decided to return to 4 inches . The new iPhone , "the phone screen four inches more powerful in the world , " according to the company, returns to compact aluminum design that wowed both users iPhone 5 released in 2012. We are, therefore, before a version renewed. Albeit with significant improvements that has little to envy the 6S: chip 64 - bit A9, faster wireless, iSight camera with 12 megapixel Live Photos and video 4K, and Touch ID with Apple Pay . All this from 489 euros .
Why Apple has returned to 4 inches? Why does this parenthesis between the iPhone 6S and 7? The economic results have forced the company to change its strategy.
Do not forget that Apple registered a quarter of record profits in US corporate history following the launch of phones with larger screens in 2014, but faces is now a slowdown in sales , which could fall for the first time this year since the debut of the iPhone in 2007.
Last January, the company announced that iPhone sales , which account for about two thirds of their income, advanced at the slowest pace in its history during the last quarter of 2015, with sales of 74.77 million units .
However, Apple recalled in his Keynote that sold more than 30 million units of "smartphones" four inches in 2015 . Good figures, yes. But not enough. And all because the market for "smartphones" slows down . The economic performance of Apple and evidenced. But it is not the only company. Samsung, for example, its main rival, is also suffering this phase of "crisis".
The market for "smartphones" is touching the ceiling. Very little is left to revolutionize in a sector that is beginning to lack new ideas or because they no longer give more of themselves. For this reason, at the Mobile World Congress in Barcelona, the virtual reality became the new protagonist. It is the next step that already are focusing smartphones.
The other reason for this crisis, as analysts have been saying in recent months, is the slowdown in demand by the slowdown in the Chinese economy , where Apple has always reigned. But exhaustion is a fact.
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